Hi, I am Janine.

A freelance consultant for digital communications and storyteller for brands and their products in social media.


Storytelling is not a buzzword.

Everything we do as humans involves stories. They are made to stand out, spread a message and affect change. For brands, they even have the power to turn into genuine experiences for their customers.

I help brands to define and vitalize their story and bring it to life in a digital space. Via social media & content marketing, my influence on client’s projects comes in strategic, editorial and visual ways. My aim is to develop thriving groundwork for digital growth. 

In winter 2017, I launched the Cultivating Collective with Andrea Gercken and David Lemmer. Our intention for brands is not a louder voice, but a more sustainable way of communicating. 

Strategy & Consulting

Strategic consulting on all things social media | market & target group analysis | strategy and concept development | social media workshops

Creation & project management

Implementation of ideas in the digital space | ongoing support for social media channels, including planning, creation and editing of content, community management and reporting | ongoing coordination of social media measures

Influencer relations

Turning one-time partners into brand ambassadors | research, identification and coordination of influencers | development of long-term cooperation strategies



social media management | editorial planning | real time content creation | influencer and media relations

eos | evolution of smooth

social media strategy | editorial planning | social media advertising

Aydoo Sessions for Cee Cee Creative

social media management | editorial planning | real time content creation


influencer relations | europe wide project coordination for the #ImEsprit campaign 2017

Bulleit Whiskey

social media management | social media workshops | real time content creation | influencer relations 


digital strategy | content & visual concept | social media management | influencer relations 


My personal story goes like this.


I found myself studying economics & marketing right after finishing school, but my free time was all about independent clothing labels and photography. A passion for digital storytelling brought me to Munich, onwards to Berlin. Here I bathe in the city's creative buzz, enjoy too much coffee and eagerly anticipate my next trip to South Africa. 

Consultant Corporate Communications
Stadtwerke Karlsruhe
Oct 2013 to Dec 2013

Dual studies of business administrations
Stadtwerke Karlsruhe
Oct 2010 to Sep 2013

Freelance Digital Cultivator
Jul 2017 to present

Consultant Digital Communications
Häberlein & Mauerer
Jan 2015 to Jun 2017

Trainee Social Media
Jan 2014 to Dec 2014

Interested in collaborating? Feel free to shoot me an e-mail: hello@janinehaerdter.de